Leading the way in bicycle saddles for 120 years The great adventure of Selle Italia started in 1897 just outside Milan, in the town of Corsico. Selle Italia began as a manufacturer of saddles for everyday utility and transport bicycles. At that time, cars were still a toy of the elite and bicycles were the means of transport of ordinary people. Now fast-forward to 1970. The car has long outstripped the bicycle as a primary means of transport. And the bicycle has become a sports machine from a means of transport. The Bigolin family took over Selle Italia and started a change of direction that brought the company to the top of the world when it came to the production of high quality saddles for sports use. The brand distinguishes itself through the use of new construction techniques and new materials.